![]() The 'Melting middle chocolate pudding' campaign of 2005 led to a remarkable 3,000% rise in chocolate pudding sales, something that has not re-occurred since. īoil-in-the-bag and sachet meals were first pioneered by M&S in 1972 and the award-winning Gastropub food range was launched in 2004. As a later measure to improve food quality food labelling was improved and "sell by dates" were phased in between 19. In an effort to improve the quality of their Swiss rolls, they hired the food expert Nat Goldberg, who made a major improvement across their entire cake range, which had lost the public's favour a few years earlier. M&S has sold Christmas cakes and Christmas puddings since 1958. M&S launched their own brands of domestic products, such as washing powder and aluminium foil in 1972, under the brand name of 'House-care'. Machine washable wool first appeared in 1972 and Lycra hosiery first came in during 1986. The synthetic fibre Tricell was first used in 1957 and lasted until the 1970s and another synthetic fibre called Courtelle was first launched nationally by Marks & Spencer during 1960 and also lasted well into the 1970s. For most of its history, it has also had a reputation for offering fair value for money. The company put its main emphasis on quality, including a 1957 stocking size measuring system. Marks & Spencer were selling clothes under the St Margaret and St Michael label by the mid-1950s and launched their school uniforms in the early 1950s, but these would be shifted toward brands such as Autograph in the 2000s. The St Michael Quality Promise was phased out a few years ago. The St Michael name was subsequently adopted as a 'quality guarantee' and appeared as the St Michael Quality Promise on the back of food products, on the side of delivery vehicles and on in-store ordering receipts. In 2000, Marks & Spencer shifted to the Marks & Spencer brand. M&S lingerie, women's clothing and girls' uniforms were branded under the St Margaret brand, until the whole range of general merchandise became St Michael. By 1950, virtually all goods were sold under the St Michael brand. The brand was introduced by Simon Marks in 1928, after his father and co-founder of Marks & Spencer, Michael Marks. St Michael is a brand that was owned and used by Marks & Spencer from 1928. 13.5 The May–August 2011 Corporate revamp.13 Former clothing ranges and product types.9 Gift shop/Christmas gifts and ideas shop. ![]()
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